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Squeeze

Like many other innovations, the idea for Squeeze arose by chance. While working on another shape entirely, Lena Bergström lost control of the heated, viscous glass, and the result was an asymmetrical inward bend. Inspired by her mistake, she made Squeeze, in which the shape has been intentionally reproduced. The “squeezed” indentations interrupt the symmetry, while simultaneously serving a clear function: flowers placed inside are neatly held together rather than spread out, even those with only a few stems. The collection first launched in 1997 and then relaunched in 2020.